Wintery hotspots at Christmas time


©Shutterstock/Dieter Hawlan

During Advent there’s nothing like a mug of hot punch with the smell of Christmas biscuits in the air! Atmospheric markets, with their pretty illuminations and seasonal music playing in the background, ensure that you can finally relax and enjoy the pre-Christmas period far away from the hectic shopping stress on the streets. 

Whether it's a Christmas spectacle in Vienna, the kitschy Advent atmosphere in Salzburg, enchanting art in Graz or age-old traditions in front of the Innsbruck mountain landscape: the selection of markets that open their doors across the country from mid-November to Christmas is huge. 

Advent in Vienna 

Rathausplatz, Spittelberg, Schönbrunn Palace: Vienna’s Advent markets are undisputed pre-Christmas hotspots that magically attract tourists and locals alike. Mulled wine and punch in trendy flavours? Check! Lovingly designed wooden toys and gaudy Santa Claus hats side by side? For sure! Fun and traditional atmosphere? Definitely! The undisputed No. 1 is and remains the Christkindlmarkt in front of the City Hall - right next to the Austria Trend Hotel Rathauspark. 

The Viennese Advent markets

Arts and crafts and Christmas kitsch, a children’s railway and singing choirs. The markets in the capital couldn’t be more different. Yet they all have one thing in common: a great atmosphere.

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Winter magic in city of Mozart

Salzburg goes into Christmas overdrive: during Advent the festively decorated city shines even brighter than usual. Instead of Mozart, the focus is now on the scary but fascinating “Perchten” processions with their costumed figures, the young trumpeters playing their fanfares from the towers and the Salzburg “Christkind” (Christ Child) with its four angels. Mulled wine and hot chestnuts will keep you warm while you discover traditional craftsmanship, Salzburg delicacies and unique handmade pieces at the wooden stalls of the Advent markets.

Salzburg Christmas markets

Festive illuminations and an inimitable atmosphere ensure that a visit to the Christmas markets is a warm and heartfelt experience. 

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Advent in Graz is an icespot 

You just have to experience Graz at Christmas. There is plenty to see: Styrian Advent huts in Alpine style, illuminated glass gables and oversized ice sculptures. Those who have had enough of shopping can stroll through the enchantingly designed fairytale forest on Schlossbergplatz and relax on comfortable pallet furniture.

Grazer Adventmärkte - besinnliche Zeit in der wunderschönen Innenstadt

Advent markets in Graz

Ice Ice Baby

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Organic mulled wine, farmers’ doughnuts and felt hats

If you are fed up with the hustle and bustle of the Advent markets which you find in the large cities, you should go to Innsbruck as soon as possible. Because local traditions and a sense of home are still very important here! The Tyrolean markets in particular are characterised by their regional and traditional flair. You can sample punch and mulled wine to the sounds of the fanfares from the “Little Golden Roof”, smell the seductive scent of almonds and admire the Christmas tree decorations, handicrafts and woollen goods.

Advent in Innsbruck

Advent in Innsbruck: traditional, contemplative and romantic at the same time, the city is set against an incomparable mountain backdrop. The Christmas Market in the heart of the old town, in front of Innsbruck’s landmark, the Little Golden Roof, is by far the main attraction!

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Time out in Linz

When you hear the sound of the wooden xylophone and the crank drill is put into use, then you know that Advent in Linz has arrived. The wooden experience area or the wooden nativity scene are just as unique here as the arrangement of the market stalls on the main square, where you will surely want to spend some time.  A visit is always worthwhile.

Linz in Advent

Whether it’s old wood craft which has been given a new lease of life or the magical ice exhibition on the main square this year - at the Advent markets in Linz there is always something unique to admire and artistic to discover – first and foremost gifts made of wood.

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hotels: Hotel Schillerpark, Hotel Europa Wien, Hotel Europa Graz, Hotel Europa Salzburg, Hotel Anatol, Hotel Astoria, Hotel Rathauspark


Yogi Hagen

Yogi Hagen is an insatiable world traveller and a passionate cosmopolitan who feels at home in many places on this planet. For example, on one of her longer trips she took photos of travesty artists in Thailand. The journalist and photographer has been living in Vienna for several years, where she is also a fixed part of the queer community. She knows Vienna in all its facets and definitely knows which party you should not miss and where you can enjoy the best after-work drink.

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