Local brands

Vienna to take home

The Viennese love their traditions. Local brands fill them with pride, especially when they are known internationally. Special souvenirs like this can be found in the heart of the city centre, not far from the Hotel Europa.


Exterior view hotel building with fountain | Hotel Europa Wien
Austria Trend Hotel Europa Wien

Kärntner Straße 18/Eingang Neuer Markt 3, 1010 Wien,

europa.wien@austria-trend.at +43 (1) 515 94

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    The packaging is pink, square and bears the symbol of Vienna: right, Manner wafers! Everyone knows them, everyone loves them. But behind the Neapolitan wafers there is much more than just good taste. Years of tradition and a strong bond with Vienna makes them an absolute hit. For anyone who wants more: a Manner shop is located next to St. Stephan's Cathedral.

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    Das goldene Wiener Herz

    It is legendary, glorified and in Viennese also "cheeky" - because it is design from and with Vienna. "Das goldene Wiener Herz" (translated"the Golden Viennese Heart") offers regional products with Viennese style, based on everyday objects and icons of Viennese culture. T-shirts, bags and much more can be found on the Spittelberg and in selected museum and design shops.

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    The Vienna Store

    Souvenirs which are guaranteed kitsch-free can be bought at The Vienna Store in Vienna's Herrengasse. These souvenirs will make anyone who had to stay at home smile. Vienna memory games, quiz questions or Vienna travel guides which are not always seriously meant can be purchased here. Even typical Viennese Heuriger glasses are almost a must.

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    Vienna's first sweet factory is situated in the heart of the city. When entering the world of sweets and lollipops,  visitors never cease to be amazed! The shop is namely also a show kitchen: young and old can watch how the sweet mass of natural ingredients and aromas slowly takes shape - also to take away!

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Made-to-measure instead of mass production

Manufacturing in Ottakring

Ottakring is also famous for its creative spots. Which is why a few small manufacturing firms have set up their business there and will certainly provide you with a souvenir or two.

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The Viennese heart in the right place

Handmade souvenirs

Spoilt for choice: there are so many beautiful things to buy in Vienna’s 5th and 6th districts! Perhaps it is best to choose one valuable piece – something homemade, because a lot of hard work and love went into it.

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